A doorway marked by mystery, Rune was inspired by a journey which beckoned me to shed everything I knew and thought I was behind and bring all I was with me. Although dimly-lit at first, by gazing into shadows and seeking out the sweetness and beauty behind the veil, I summoned the courage to turn the knob and step within. 

While wading in the unknown -  somewhere between the life I had and the one I wanted to create - I reached out to the talented visionary Seana Pelee of Brandhabit. Having decided I would stay in Maine, I asked if she would help me recreate a new, authentic brand as I set out to establish my own practice.

Without hesitation Seana agreed and asked, “What do you have in mind for a name?” I didn’t know at first. The only glimmer of certainty was that it had to start with the letter “R" to channel the meaning behind my middle name Renee which, fatefully, means “reborn.”

I knew I didn’t want to use my name specifically, but I wanted it to be imbued with the power of reclamation and renewal for those who also find themselves in the throes of transmutation whether initiated by forces at play or willfully self-initiated. 

After a few hours, I opened a text from Seana: “How about Rune?”

My heart burst with excitement from the undeniable knowing that was it.

In that moment I remembered my trip to Iceland not a year before & the visceral feelings I had standing on the ancient shores of Reynisfjara, the Black Sands Beach…I remembered my first experience with Runes as a divination tool where I had mine channeled by a Nordic Witch. Looking back, I do not see any coincidences in the Rune I chose that day.

Without realizing at the time, I feel like it was leading me here. All stories for another time.

When I looked up the definition of “Rune,” what especially resonated was it denoting “a mark of mysterious or magical significance.”

Although tumultuous at first, my journey through that liminal space of who I was and who I was becoming signified exactly that - a surrender to the mystery that laid ahead and what I could make possible on the other side. 

Now as I share this, I am insanely grateful to be able to look back at how I have grown - how my life has changed over the past two years - and be able to say that it’s turned out to be nothing short of pretty magical too.

To those of you just joining and those of you who have been here all along…

Thank you for being here.

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